Is much more than just a logo. A visual identity, or brand, not only describes and encapsulates the particular characteristics of an organisation but can add emotional and social value. It is a companies overarching brand that will create awareness and enhance recognition, important factors to establishing brand loyalty.

This loyalty extends beyond just clients and customers to your employees aswell. Research shows that in order to enhance your brand with customers, you must first engage your employees. A clear brand message will help them identify with your values and pass this on to your customers.

The logo is a key part of the brand and should be developed with this in mind. At Villain we take time to learn about our clients businesses and their objectives, and research their industry, market leaders and current trends. From here we create a brand, message and strategy to differentiate our clients in a competitive market and help them achieve their goals.